by Asif Afzal | Dec 27, 2019 | Interpreting, Language, Localization, Translation
The Christmas season in the UK is synonymous with fir and spruce trees, holly, ivy, and mistletoe but in other cultures these flowers, plants and trees often hold a different relevance. Language and culture play a large part in the significance we give to something;...
by Asif Afzal | Nov 15, 2019 | Doing business, Language, Localization, Translation
Moving into a global marketplace requires more than language translation. To connect with new audiences you must localise your message, so that it is culturally relevant, fits with their perceived ideas, and meets, or exceeds, their expectations. This doesn’t just...
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