by Asif Afzal | Jan 8, 2021 | Doing business, Interpreting, Localization, Translation
If you’re thinking about reaching out to a new audience, expanding into the international business arena, or looking into trading overseas, the chances are you are now contemplating using a professional translation and localisation service. If you haven’t reached this...
by Asif Afzal | Sep 25, 2020 | Cross-Cultural Training, Doing business
Soft skills make the difference between an average employee and a great employee, and in today’s competitive business place, we all need great employees who can help set our businesses apart from our competition, communicate effectively, lead successfully, and are...
by Asif Afzal | Jun 28, 2019 | Doing business, Language, Localization, Translation
Customer support is considered to be a vital component in all businesses, but within a multi-lingual setting, speaking your customers’ language is essential to enable clear understanding, promote brand value, and encourage repeat custom. At a basic level, good...
by Asif Afzal | Apr 26, 2019 | Cross-Cultural Training, Doing business, Language
International business has become the norm in our globalised economy, meaning cultural awareness has increased in importance, even for small businesses. Multi-national teams are now commonplace across all sectors; managers, labour workforces, trainers, leaders,...
by Asif Afzal | Dec 6, 2018 | Interpreting, Language, Localization, Translation
The Arabic language is a pluricentric language (or polycentric language), meaning that there are numerous standard forms which exist, often corresponding to different regions, and countries. This multitude of dialects can cause problems when businesses, or...
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