by Asif Afzal | Oct 27, 2022 | Cross-Cultural Training, Doing business, Language
International business was once solely the domain of global brands with thousands of employees and multimillion-pound marketing budgets, however nowadays, even small firms deal with global supply chains, international personnel, partnerships, clients, and customers on...
by Asif Afzal | Jul 29, 2019 | Cross-Cultural Training, Language, Translation
In the 1940s a linguist called Benjamin Lee Whorf claimed that speakers of the Hopi language (a Native American language spoken in North-Eastern America) and Native English speakers, view the world differently because of differences in their language. Since this time,...
by Asif Afzal | Feb 7, 2019 | Cross-Cultural Training, Doing business, Language, Localization, Translation
Perhaps you have just completed a degree in Arabic, or maybe you are someone who has lived most of your life in a country to which you aren’t native? Either way, if you are highly proficient in two or more languages there is a possibility that you are looking to find...
by Asif Afzal | Dec 31, 2018 | Cross-Cultural Training, Doing business
Lawyers can spend years training for their chosen profession – their ‘hard skills’, those that are job specific, are taught over this time, and become almost second-nature. However, being a good lawyer isn’t just about knowing how to do the job. This is where ‘soft...
by Asif Afzal | Dec 31, 2018 | Cross-Cultural Training, Doing business, Language
The world has become a very small place in the last decade or so, with instant communication, foreign assignments in every corner of the globe, and cross-cultural teams working together on projects within the same firm. This is all great news for most businesses –...
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