by Asif Afzal | May 9, 2019 | Cross-Cultural Training, Doing business, UAE
The first day of Ramadan 2019 was officially announced as May 6th by Dubai Media Office, after the Ramadan crescent moon was sighted on Sunday 5th May. If you are planning on visiting a Muslim country during the next month, or have Muslim friends, or colleagues, who...
by Asif Afzal | Mar 11, 2019 | Doing business, Language, Localization, Translation
Global brands such as Nike, Coca-Cola, Google, Amazon and Huawei understand the power of a localised marketing campaign – this is why we are all so familiar with their products, services, and brand. However, it isn’t just leading companies that should consider the...
by Asif Afzal | Feb 20, 2019 | Interpreting, Language, Translation
The translation industry has evolved in recent years with its forays into technological aids such as, AI, and Machine Translation (MT); scientists have discovered a way to translate brainwaves, Google Translate is used to translate more than 100billion words each day,...
by Asif Afzal | Dec 19, 2018 | Doing business, Language, Translation
If your company already manages all of your translation projects in-house, you might wonder why you’d ever need to outsource your translation requirements. Internal translations can be cost-effective, closely monitored, and issues can often be resolved almost...
by Asif Afzal | Dec 12, 2018 | Interpreting, Language, Localization, Translation
The terminology used within many industries can appear overwhelming, especially if you are unfamiliar with the abbreviations, and technical terms used – this is also true for the translation industry. This two-part guide has been designed to assist those who...
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