by Asif Afzal | Aug 14, 2020 | Doing business, Language, Localization, Translation
Translation and localisation projects can be daunting, especially if it is the first time you’ve undertaken this kind of project, or you require multiple languages and linguistic projects to be completed. Languages are notoriously ambiguous – words or phrases that may...
by Asif Afzal | Jul 24, 2020 | Doing business, Language, Localization, Translation
Multilingual marketing is vital when conducting international business; a Common Sense Advisory research study showed that over 75% of consumers choose not to purchase from websites which aren’t available in their native language, and that more than “60% rarely or...
by Asif Afzal | Jul 17, 2020 | Doing business, Language, Translation
A recent article online, by Business Leader Magazine, suggests that the UK has moved closer to E-commerce dominance amid the Covid-19 pandemic and the ensuing high street lockdown. It blames the combined threat of “Brexit, stagnant real wages, and increasingly...
by Asif Afzal | Jul 9, 2020 | Interpreting, Language, Translation
Most people have heard of author Dan Brown and his Da Vinci Code novel series, but for those of us in the translation industry he is more famous for depositing translators in secret locations (to minimise the risk of leaked manuscripts), and the ensuing French movie...
by Asif Afzal | May 28, 2020 | Interpreting, Language, Localization, Translation
Virtually every country, industry and individual in the world has been affected by the Coronavirus and the ensuing global pandemic, including the translation industry and the linguists who work within it. Many people have been furloughed, made unemployed, lost...
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