by Asif Afzal | Apr 30, 2020 | Doing business, Language, Localization, Translation
Modern technology allows businesses to sell to customers anywhere in the world but this comes with a problem – how do you effectively communicate your brand, and products, to audiences that don’t speak your native language? The answer is – a multilingual translation...
by Asif Afzal | Dec 27, 2019 | Interpreting, Language, Localization, Translation
The Christmas season in the UK is synonymous with fir and spruce trees, holly, ivy, and mistletoe but in other cultures these flowers, plants and trees often hold a different relevance. Language and culture play a large part in the significance we give to something;...
by Asif Afzal | Nov 28, 2019 | Doing business, Language, Localization, Translation
If you’ve used professional translation services in the past you may have heard your provider talk about transcreation, especially if it was in relation to a multilingual marketing project or an adaption of an advertising campaign for another culture, but you may not...
by Asif Afzal | Nov 21, 2019 | Doing business, Language, Localization, Translation
Internet penetration rates for regions such as Asia, the Middle East and Eastern Europe have seen vast leaps in recent years of up to 87.7% with this increase leading to new language availability online, and the possibility of new sales avenues for businesses looking...
by Asif Afzal | Oct 31, 2019 | Doing business, Language, Localization, Translation
Arabic is the native language for almost 30 countries worldwide, is spoken by more than 400 million people, is one of 7 official languages of the United Nations, and is becoming pivotal for world-class business, finance and technology. Countries such as, Dubai, are...
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