by Asif Afzal | Aug 6, 2024 | Cross-Cultural Training, Doing business, Interpreting, Language, Localization, Transcription, Translation
A recent report, commissioned by the British Council, and prepared by Teresa Tinsley and Kathryn Board of Alcantara Communications, highlights which languages the UK needs most for the future, and why. There are few people who would deny that the UK needs more of its...
by Asif Afzal | Jul 26, 2024 | Copywriting, Doing business, Interpreting, Localization, Transcription, Translation
The digital world of today demands a vibrant, strong online presence from global businesses, and this is especially vital when branching out into new, overseas markets. In order to appeal to diverse audiences, transcend language barriers, and accurately meet (or...
by Asif Afzal | Mar 28, 2024 | Cross-Cultural Training, Language, Localization, Transcription, Translation
Think of all the best apps you’ve got on your mobile at present; Uber, Deliveroo, Amazon, Facebook, and many, many more and they all have one thing in common – app localisation. What makes them such a global success is their ability to connect with customers at a...
by Asif Afzal | Dec 11, 2023 | Copywriting, Doing business, Language
Native language copywriting campaigns have increased in popularity over the last couple of years, most probably due to the fact that they are so effective. As its name suggests, native language copywriting campaigns are marketing ads which have the look, sound and...
by Asif Afzal | Nov 27, 2023 | Copywriting, Doing business, Language, Localization, Translation
Bilingual employees, overseas teams, or even friends and family, are often called upon to perform translation tasks for budget-conscious businesses but DIY translations can have a negative impact on your brand, your business and potential sales. If this situation...
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