by Asif Afzal | Jul 17, 2018 | Doing business, Language, Localization, Translation
International marketers go to extraordinary lengths to create user-friendly, high-quality, culturally aware websites as they understand this is best for business. They know that by creating an exceptional user experience they are more likely to increase sales, retain...
by Asif Afzal | Jul 14, 2018 | Cross-Cultural Training, Doing business, Language, Translation, UAE
According to the IMF, the six countries with the highest GDP over the last ten years have been Nauru, Ethiopia, Turkmenistan, Qatar, China and Uzbekistan. With two of these countries located in MENA, it is safe to say that Middle Eastern and North African territories...
by Asif Afzal | Jun 28, 2018 | Copywriting, Language, Localization, Translation
Translation, localisation and foreign copywriting industries have never been as busy as they are at present. Our internet driven, global economy means the need for linguistic experts has risen to unprecedented levels in recent years. Global trading comes with a few...
by Asif Afzal | Jun 26, 2018 | Doing business, Language, Translation
Self-publishing has increased phenomenally over the last decade, primarily due to sites such as Amazon, offering great deals for authors with low costs. However, when you have self-published, how to you go about translating your book so that you can increase sales,...
by Asif Afzal | Jun 19, 2018 | Interpreting, Localization, Translation
Professionally localised voiceovers offer huge credibility to companies entering new market arenas, giving a personal touch to corporate communications and marketing. Selecting the right voiceover actor and choosing a professional translation team to work with, will...
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