by Asif Afzal | Dec 22, 2022 | Cross-Cultural Training, Localization, UAE
Christmas is the most wonderful time of year (according to the song) and this is most certainly true when celebrating Christmas in Dubai. While there’s definitely no chance of a white Christmas, at least not outside of the Mall of the Emirates Ski Dubai resort, there...
by Asif Afzal | Dec 6, 2022 | Language, Transcription, Translation, UAE
A new study, revealed at the Frankfurt Book Fair, claims that the number of Arabic books being translated into the English language is increasing at an astonishing pace. The study, which was conducted in the decade between 2010 and 2020, by the European non-profit...
by Asif Afzal | Nov 25, 2022 | Interpreting, Language, Localization, Transcription, Translation
Operating an international business, irrelevant of the industry or sector, will mean you’ll probably require legal translation services at some point. If you have overseas offices, import or export goods, employ staff in other countries, or use foreign investors,...
by Asif Afzal | Nov 7, 2022 | Copywriting, Doing business, Language, Translation
Marketing, advertising, and creating engaging copy for an international audience are complicated matters which involve not just language considerations, but cultural ones too. Successfully enticing an international audience to purchase your products, or services,...
by Asif Afzal | Oct 27, 2022 | Cross-Cultural Training, Doing business, Language
International business was once solely the domain of global brands with thousands of employees and multimillion-pound marketing budgets, however nowadays, even small firms deal with global supply chains, international personnel, partnerships, clients, and customers on...
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