by Asif Afzal | Mar 13, 2023 | Copywriting, Doing business, Language, Localization, Translation
Language Localisation is a type of translation service used by global organisations to ensure their products, services, and brand, appeals to a local audience. It is a process of adaption which considers all elements linked to the particular location of a target...
by Asif Afzal | Nov 7, 2022 | Copywriting, Doing business, Language, Translation
Marketing, advertising, and creating engaging copy for an international audience are complicated matters which involve not just language considerations, but cultural ones too. Successfully enticing an international audience to purchase your products, or services,...
by Asif Afzal | Oct 13, 2022 | Copywriting, Language, Transcription, Translation
Language is notorious for its ability to trip up even well-trained linguists but when translating an academic text there is an added layer of technical and linguistic skill which is required in order to give a meaningful and accurate translation of the original text....
by Asif Afzal | Sep 14, 2022 | Copywriting, Language, Translation
Meta’s new AI translation tool aims to drive language inclusivity through the No Language Left Behind (NLLB) project which it is hoped will deliver evaluated, high-quality direct translations between 200 languages, including low-resource languages like Asturian,...
by Asif Afzal | Jan 31, 2022 | Copywriting, Language, Localization
Marketing for a multilingual audience is complex; each country, culture and language has its own unique traits and quirks which won’t translate well into another language. And, if you’re hoping to motivate a new audience to buy your products, use your service, or...
by Asif Afzal | Dec 14, 2021 | Copywriting, Doing business, Language, Localization, Translation
The function of marketing is to match a company’s products to customers or consumers who wish to purchase them. Customers must be attracted to these products so, when considering a foreign-language promotion, professional marketing translation is a vital component in...
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