by Asif Afzal | Jun 11, 2020 | Doing business, Localization, Translation
Marketing trends change so quickly in today’s ‘instant’ world that it can be difficult for businesses to keep ahead of their competition but there are some factors, specifically linked to translation and localisation, that businesses must be aware of if they want...
by Asif Afzal | Jun 5, 2020 | Doing business, Language, Localization, Translation
The internet has created a space where a small business, employing a handful of people and centred in the UK, can market their niche product to an audience based in the Middle East, or anywhere else in the world. However, for companies once restricted to a local or...
by Asif Afzal | May 22, 2020 | Doing business, Language, Localization, Translation
Our digital age offers amazing opportunities for small businesses to operate on an international scale without the need for the substantial financial expenditure that was once required. However, this ease can also encourage small firms to attempt the leap to global...
by Asif Afzal | May 15, 2020 | Doing business, Interpreting, Language, Translation
Multinational corporations are used to participating in multilingual meetings, conferences and events in today’s international marketplace but the Covid-19 pandemic has changed the way we share in these occasions. Before Covid-19, participants would travel the globe...
by Asif Afzal | Apr 30, 2020 | Doing business, Language, Localization, Translation
Modern technology allows businesses to sell to customers anywhere in the world but this comes with a problem – how do you effectively communicate your brand, and products, to audiences that don’t speak your native language? The answer is – a multilingual translation...
by Asif Afzal | Mar 27, 2020 | Doing business, Language, Localization, Translation
Making the decision to take your company global often means operational, official and documentation changes need to be put in place such as, modifications to packing or ingredients, registration with foreign government organisations, or translation of websites,...
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