by Asif Afzal | Jan 17, 2022 | Doing business, Language, Localization, Translation
The last couple of years have been problematic for businesses the world over due to complications linked to the Covid pandemic, and many European and British firms have also had to deal with the fallout from Brexit, so why should UK firms go multilingual now? Read on...
by Asif Afzal | Dec 20, 2021 | Cross-Cultural Training, Doing business
We spend years developing the hard skills required for our particular career path; at school, college, university and in the workplace, but nowadays, employability and career development depend heavily upon the soft skills we’ve nurtured and how well we can work with...
by Asif Afzal | Dec 14, 2021 | Copywriting, Doing business, Language, Localization, Translation
The function of marketing is to match a company’s products to customers or consumers who wish to purchase them. Customers must be attracted to these products so, when considering a foreign-language promotion, professional marketing translation is a vital component in...
by Asif Afzal | Nov 22, 2021 | Doing business, Language, Localization, Translation
Your localisation provider will help you communicate with foreign-language speaking customers all over the world and ensure your brand is faithfully represented but achieving great results and getting the most out of your localisation provider will require your input....
by Asif Afzal | Nov 8, 2021 | Doing business, Interpreting, Language, Localization, Transcription, Translation
International firms which use multiple translation service providers for their translations risk additional costs, inefficiency and reduced quality due to failing to centralise their translation process. Using multiple translation service providers, including in-house...
by Asif Afzal | Oct 25, 2021 | Cross-Cultural Training, Doing business, Language, UAE
Throughout the COVID pandemic, and subsequent lockdowns, most of us witnessed the rich and famous share their Dubai moments on social media, but Dubai (and the UAE) aren’t just for the likes of Instagram influencers, virtually anyone can move to the UAE. And there are...
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