by Asif Afzal | Dec 19, 2019 | Cross-Cultural Training, Doing business, Language, Localization, Translation
We’ve all seen some of the awful examples of brand marketing for global audiences, so know how important it is to get translation right for your brand when selling in a different language, but sometimes even a good translation isn’t good enough. Venturing into a...
by Asif Afzal | Dec 12, 2019 | Doing business, Language, Localization, Translation
Many international companies prefer to outsource their translation requirements as it has the benefit of giving a faster turnaround time, offers access to expert linguists and multiple language options, allows dedicated project managers to accomplish translations...
by Asif Afzal | Dec 6, 2019 | Interpreting, Language, Localization, Translation
Smartphones are now found in every corner of the world, so the speed and ease with which we can communicate with people around the globe has increased in line with this. However, even this ‘instant’ messaging doesn’t seem to be fast enough for us anymore. When we have...
by Asif Afzal | Nov 28, 2019 | Doing business, Language, Localization, Translation
If you’ve used professional translation services in the past you may have heard your provider talk about transcreation, especially if it was in relation to a multilingual marketing project or an adaption of an advertising campaign for another culture, but you may not...
by Asif Afzal | Nov 21, 2019 | Doing business, Language, Localization, Translation
Internet penetration rates for regions such as Asia, the Middle East and Eastern Europe have seen vast leaps in recent years of up to 87.7% with this increase leading to new language availability online, and the possibility of new sales avenues for businesses looking...
by Asif Afzal | Nov 15, 2019 | Doing business, Language, Localization, Translation
Moving into a global marketplace requires more than language translation. To connect with new audiences you must localise your message, so that it is culturally relevant, fits with their perceived ideas, and meets, or exceeds, their expectations. This doesn’t just...
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