by Asif Afzal | Feb 25, 2022 | Doing business, Language, Localization, Translation
A recent article in Forbes, suggests that language can be a limiting factor in the quality of service a customer receives. Considering the value which customers now place on customer experience (and the detrimental effect a negative experience can have on brand image)...
by Asif Afzal | Feb 16, 2022 | Doing business, Language, Localization, Translation
Google Translate is probably the first thing that pops into your head when thinking about translation and it is an extremely useful tool, up to a point. However, if you are considering using translation services within a business setting, it is probably best avoided....
by Asif Afzal | Jan 31, 2022 | Copywriting, Language, Localization
Marketing for a multilingual audience is complex; each country, culture and language has its own unique traits and quirks which won’t translate well into another language. And, if you’re hoping to motivate a new audience to buy your products, use your service, or...
by Asif Afzal | Jan 17, 2022 | Doing business, Language, Localization, Translation
The last couple of years have been problematic for businesses the world over due to complications linked to the Covid pandemic, and many European and British firms have also had to deal with the fallout from Brexit, so why should UK firms go multilingual now? Read on...
by Asif Afzal | Dec 14, 2021 | Copywriting, Doing business, Language, Localization, Translation
The function of marketing is to match a company’s products to customers or consumers who wish to purchase them. Customers must be attracted to these products so, when considering a foreign-language promotion, professional marketing translation is a vital component in...
by Asif Afzal | Nov 22, 2021 | Doing business, Language, Localization, Translation
Your localisation provider will help you communicate with foreign-language speaking customers all over the world and ensure your brand is faithfully represented but achieving great results and getting the most out of your localisation provider will require your input....
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