by Asif Afzal | Jul 29, 2020 | Doing business, Language, Localization, Translation
The impact of the Covid-19 pandemic on communities, families, and individuals has been terrible and for many industries around the globe it has been almost catastrophic. One such industry is travel and tourism. The pandemic (and the following lockdown) has meant that...
by Asif Afzal | Jul 24, 2020 | Doing business, Language, Localization, Translation
Multilingual marketing is vital when conducting international business; a Common Sense Advisory research study showed that over 75% of consumers choose not to purchase from websites which aren’t available in their native language, and that more than “60% rarely or...
by Asif Afzal | Jun 11, 2020 | Doing business, Localization, Translation
Marketing trends change so quickly in today’s ‘instant’ world that it can be difficult for businesses to keep ahead of their competition but there are some factors, specifically linked to translation and localisation, that businesses must be aware of if they want...
by Asif Afzal | Jun 5, 2020 | Doing business, Language, Localization, Translation
The internet has created a space where a small business, employing a handful of people and centred in the UK, can market their niche product to an audience based in the Middle East, or anywhere else in the world. However, for companies once restricted to a local or...
by Asif Afzal | May 28, 2020 | Interpreting, Language, Localization, Translation
Virtually every country, industry and individual in the world has been affected by the Coronavirus and the ensuing global pandemic, including the translation industry and the linguists who work within it. Many people have been furloughed, made unemployed, lost...
by Asif Afzal | May 22, 2020 | Doing business, Language, Localization, Translation
Our digital age offers amazing opportunities for small businesses to operate on an international scale without the need for the substantial financial expenditure that was once required. However, this ease can also encourage small firms to attempt the leap to global...
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