by Asif Afzal | Apr 30, 2020 | Doing business, Language, Localization, Translation
Modern technology allows businesses to sell to customers anywhere in the world but this comes with a problem – how do you effectively communicate your brand, and products, to audiences that don’t speak your native language? The answer is – a multilingual translation...
by Asif Afzal | Mar 27, 2020 | Doing business, Language, Localization, Translation
Making the decision to take your company global often means operational, official and documentation changes need to be put in place such as, modifications to packing or ingredients, registration with foreign government organisations, or translation of websites,...
by Asif Afzal | Mar 13, 2020 | Doing business, Language, Localization, Translation
The world seems to have become a very small place over the last few decades – global businesses, international workforces and worldwide financial transactions appear, at first glance, to be oblivious of country borders, language barriers and geographical distance, but...
by Asif Afzal | Feb 20, 2020 | Language, Localization, Translation
Facebook have, once again, had to apologise for mistakes made by its machine translation after it mistranslated the name of the Chinese leader, Xi Jinping. The inaccurate translation occurred when Daw Aung San Suu Kyi, the de facto civilian leader of Myanmar, posted...
by Asif Afzal | Feb 7, 2020 | Interpreting, Language, Localization, Translation
A recent article by the BBC online highlights the difficulty in translating scientific terminology around the world. It suggests that although English is now considered the dominant scientific language, it lacks some of the finesse and adaptability that other...
by Asif Afzal | Jan 30, 2020 | Doing business, Language, Localization, Translation
A new website (or a newly translated one) brings with it the issue of ranking on search engine results, but there are tricks for increasing your rank by ensuring that your site has SEO (search engine optimisation) specific content. However, when considering a...
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