by Asif Afzal | Sep 26, 2019 | Doing business, Language, Localization, Translation
No matter which corner of the world you hail from, chances are you’ve tried a McDonalds at some point. Considering the fast food restaurant chain has only been in existence for less than 80 years (it was founded 1940 as a restaurant operated by Richard and Maurice...
by Asif Afzal | Sep 11, 2019 | Cross-Cultural Training, Language, Localization, Translation
Humour is a funny thing…what makes some of us crack up laughing, others find silly, annoying, or just plain stupid! Daliso Chaponda, the Malawian-born comedian who came third in Britain’s Got Talent in 2018, recently wrote an article for Chortle, the online site that...
by Asif Afzal | Sep 5, 2019 | Doing business, Interpreting, Localization, Translation
At Creative Word we strive for excellence with every translation and localisation project we complete, be it a short voice over translation for a work-based training DVD, or a localised marketing project for a multinational company. Our professional translation team...
by Asif Afzal | Aug 28, 2019 | Doing business, Interpreting, Language, Localization, Translation, UAE
When conducting business in a new country there can be a few things that you’ll notice people do differently. For instance, they might not shake hands as a form of greeting, they may exchange business cards with a high level of respect, and they might work within a...
by Asif Afzal | Aug 23, 2019 | Doing business, Language, Localization, Translation
As of June 2019, the internet penetration rate for the whole world was sitting at 57.3%. This means multilingual digital marketing and design are vital for every company wishing to make their mark on a global scale. When marketing and selling your product, or service,...
by Asif Afzal | Aug 16, 2019 | Doing business, Localization, Translation, UAE
If you are venturing into an Arabic market with your business the chances are you’re already considering translating web copy, marketing materials and customer service information. However, due to the vastness of the Arabic region, variation in dialects and cultural...
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