by Asif Afzal | Aug 22, 2018 | Doing business, Language, Localization, Translation
A global economy, such as the one we currently enjoy today, comes with the need for a workforce that are multilingual, as well as being qualified professionals in their field. Contracts, documents, minutes from meetings, manuals, instructions, training workshops,...
by Asif Afzal | Jul 17, 2018 | Doing business, Language, Localization, Translation
International marketers go to extraordinary lengths to create user-friendly, high-quality, culturally aware websites as they understand this is best for business. They know that by creating an exceptional user experience they are more likely to increase sales, retain...
by Asif Afzal | Jul 9, 2018 | Cross-Cultural Training, Doing business, Localization, Translation
Context is vital in enabling understanding. Cultural norms, values and traditions impact upon our relationships, both personal and business; they influence the way we make decisions, affect our behaviour and our etiquettes, and are fundamental in making us a part of...
by Asif Afzal | Jun 28, 2018 | Copywriting, Language, Localization, Translation
Translation, localisation and foreign copywriting industries have never been as busy as they are at present. Our internet driven, global economy means the need for linguistic experts has risen to unprecedented levels in recent years. Global trading comes with a few...
by Asif Afzal | Jun 25, 2018 | Interpreting, Localization, Translation
Creative Translation, or Transcreation, as it is sometimes known, is a vital tool for businesses that operate on a global scale. In a nut shell, creative translation is the translation of marketing materials for international audiences and can include translations for...
by Asif Afzal | Jun 19, 2018 | Interpreting, Localization, Translation
Professionally localised voiceovers offer huge credibility to companies entering new market arenas, giving a personal touch to corporate communications and marketing. Selecting the right voiceover actor and choosing a professional translation team to work with, will...
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