by Asif Afzal | Nov 8, 2023 | Doing business, Language, Localization, Translation
Machine translation (MT) is the use of computer software or artificial intelligence to automatically translate text or speech from one language (known as the source) into another (the target language). Machine translation provides translations based on computer...
by Asif Afzal | Oct 31, 2023 | Copywriting, Doing business, Language, Localization, Translation
Multimedia localisation is the process of adapting multimedia content, such as videos, audio, images, and interactive apps, to make them culturally and linguistically suitable for a specific target audience in a different region or country. The localisation process...
by Asif Afzal | Oct 18, 2023 | Cross-Cultural Training, Doing business, Language, Localization, Transcription, Translation
Just like cooking a good meal requires quality ingredients, blended according to the recipe and then cooked to perfection, achieving a quality translation is no different. In order to turn out the best results every time with your translation projects, a few key...
by Asif Afzal | Sep 29, 2023 | Cross-Cultural Training, Interpreting, Language, Localization, Transcription, Translation
Although it was only first introduced in 2017, International Translation Day is more relevant than ever as it highlights how language and cultural understanding have been necessary in shaping our interconnected world over the last few years. For instance, scientific...
by Asif Afzal | Sep 13, 2023 | Doing business, Language, Localization, Translation
Having a multilingual website provides several advantages and will help to enhance your business, especially within today’s competitive global marketplace. So, if you’re considering expansion into new regions, looking to boost your brand’s presence within specific...
by Asif Afzal | Aug 21, 2023 | Doing business, Interpreting, Language, Localization, Translation, UAE
Over the last couple of decades, the Arabic language and translation have been in high demand; Arabic-speaking nations play a vital role in the world economy, Arabic is ranked number 5 on the Power Language Index (and is expected to stay in this position until at...
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