Global firms already understand the value of copywriting services; how they help promote your brand, engage your customers, keep content ‘on-trend’, and, ultimately, help drive sales.
But, if you’re using English-language only copywriters, you could be missing out on access to the billions of non-English speaking internet users around the world who don’t use the English language online.
Statistics show that while English is still the dominant language online, other languages are quickly becoming popular with internet users.
For example, in 2nd place is Chinese (19.4%), 3rd place is Spanish (7.9%) and 4th is Arabic (5.2%).
These languages are gaining in popularity with internet users as people prefer to communicate, browse and purchase online using their native language.
Arabic copywriting services can help your business grow in international markets and, with over 400 million speakers worldwide, it can be a profitable language choice for your firm.
The three points below highlight why your firm needs Arabic copywriting services, right now!
1. Arabic Copywriting Engages Customers
Copywriters know how to create copy (content) that will encourage potential customers to click on your website, and then keep them there.
A native-speaking Arabic copywriter will have an in-depth knowledge of the language, culture, preferences, trends, and so on, which they use to craft copy to engage customers and promote your brand.
They are exceptional writers so their use of language is not only engaging but also linguistically accurate.
With an Arabic copywriter, Arabic-speaking visitors to your site will find exactly what they hoped for – compelling content, a genuine brand voice, easy-to-use navigation, accurate language, grammar and punctuation, and a website worth sharing with their friends, family and contemporaries.
2. Arabic Copywriting Boosts SEO
It is a great idea to translate or localise your website into other languages in order to promote international success but if your content lacks the right keywords, search phrases (that potential customers are likely to use) and other SEO information, people may never find your website.
Using a professional Language Services Provider (LSP) for your Arabic copywriting will ensure that your content is SEO ready.
Arabic copywriting can boost SEO by:
• Ensuring that engine ‘crawlers’ can find your site and correctly index your content
• Creating content which is accurate and informative so that search queries are answered
• Making your site more attractive to search engines and customers with targeted and optimised keyword content
• Encouraging users to share content and publicise your site through engaging, relevant content
• Giving a great user experience
• Encouraging link building and establishing authority
3. Arabic Copywriting Gives a Good Return on Investment
Using copywriters to create new content for multilingual websites gives a good return on investment for the following reasons:
• Linguistically accurate content
• Technically accurate content
• Localised content for regional audiences
• Increased language options
• Offers new, engaging copy for your website
• Optimal user experience
• Ensures key employees are free to do their jobs (rather than them having to create content for your site)
• Quality assurance
• Increased conversion rates
• Increased sales
• More traffic for your website
• Optimum brand/product/service promotion
• Ensures multilingual social media/websites are on trend
• Saves you time and money
• Fresh perspective on your business and brand
Arabic copywriting that is provided by a reputable Language Services Provider such as, Creative Word, has an added bonus – we are experts in the Arabic language and culture.
We understand Arabic audiences, regional differences, customer expectations, language and dialect variations, political and religious attitudes, and industry sectors linked to Arab countries (such as, oil and travel and tourism).
We are uniquely placed to offer copywriting services in multiple languages and have years of experience helping clients achieve international success.
For more information about the Arabic copywriting services we offer, please click here.
Alternatively, you can contact a member of the Creative Word team here who can advise and assist you.
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