by Asif Afzal | Jun 7, 2021 | Doing business, Language, Localization, Translation
Almost everyone these days owns a smartphone, and developers are quick to produce mobile apps which can be used globally for everything from checking your emails to buying from your favourite online store with one click. There is an app for almost everything! However,...
by Asif Afzal | May 28, 2021 | Doing business, Language, Localization, Translation
If your firm has a multilingual, global customer base then the answer to this question is most definitely “Yes, you should translate your business blog” as this is an essential component in attracting international customers, improving brand trust and recognition, and...
by Asif Afzal | May 14, 2021 | Interpreting, Language, Localization, Translation, UAE
A recent article by the Khaleej Times has highlighted the efforts made by UAE Minister for Culture and Youth, Noura bint Mohammed Al Kaabi, to promote and preserve the Arabic language. The article explores the “current status of the Arabic language”, highlighting how...
by Asif Afzal | Apr 26, 2021 | Language, Transcription, Translation
There are many reasons that individuals and corporations use transcription for audio or video content, and multiple methods for transcribing documents. The basics are outlined below so you can find out more about the transcription procedure and why it is so useful....
by Asif Afzal | Apr 12, 2021 | Language, Localization, Translation
At the end of March it was the national census in the UK, where every household completes the government’s questionnaire collecting data about age, gender, education, health and language of their citizens so they can form a reliable image of a complex and rapidly...
by Asif Afzal | Mar 22, 2021 | Doing business, Interpreting, Language, Translation
The Arabic language is notoriously tricky to learn, but don’t let this put you off. It is a beautiful language with its roots in antiquity and has helped to shape the languages of many other regions, even some English-language words have their origins in Arabic. If...
by Asif Afzal | Mar 8, 2021 | Cross-Cultural Training, Doing business
The work-from-home (WFH) culture has soared to new heights during the Covid pandemic and while there are many perks to this (no commuting – to name just one), for managers, remote working can be full of potential problems. For instance, it is much more difficult...
by Asif Afzal | Feb 24, 2021 | Doing business, Language, Localization, Translation
In 2018, more than 664,974 new businesses were registered in the United Kingdom, of these, around 50% will survive the first five years of trading with the number reducing to 33% by the time ten years has passed. So, what is that makes the 33% successful over the long...
by Asif Afzal | Feb 10, 2021 | Doing business, Interpreting, Language, Translation, UAE
We’ve all been in situations where we have struggled to find the right words to express ourselves but this becomes even more problematic when trying to communicate with people who speak a foreign language. Knowing the right thing to say (at the appropriate time),...
by Asif Afzal | Jan 22, 2021 | Doing business, Language, Localization, Translation
Attracting foreign-language speaking customers to your multilingual website is straightforward – with the right help and advice! The following tips are designed for businesses, both large and small, that are looking to increase traffic to their translated websites and...
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