by Asif Afzal | Dec 14, 2021 | Copywriting, Doing business, Language, Localization, Translation
The function of marketing is to match a company’s products to customers or consumers who wish to purchase them. Customers must be attracted to these products so, when considering a foreign-language promotion, professional marketing translation is a vital component in...
by Asif Afzal | Nov 28, 2019 | Doing business, Language, Localization, Translation
If you’ve used professional translation services in the past you may have heard your provider talk about transcreation, especially if it was in relation to a multilingual marketing project or an adaption of an advertising campaign for another culture, but you may not...
by Asif Afzal | May 30, 2019 | Doing business, Language, Localization, Translation
Going global with your company is a big decision – the potential impact on projected sales, new customer expectations, different product ranges, diverse employees, and language complications can sometimes seem a little overwhelming at first. However, the benefits far...
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