by Asif Afzal | Aug 23, 2024 | Doing business, Language, Localization, Translation
Translation is often seen as a highly technical process, focusing primarily on factual accuracy in order to convey a precise meaning. However, great translation strives to reveal deeper meanings, beyond the literal interpretation, in order to ignite emotion and...
by Asif Afzal | Nov 27, 2023 | Copywriting, Doing business, Language, Localization, Translation
Bilingual employees, overseas teams, or even friends and family, are often called upon to perform translation tasks for budget-conscious businesses but DIY translations can have a negative impact on your brand, your business and potential sales. If this situation...
by Asif Afzal | Oct 31, 2023 | Copywriting, Doing business, Language, Localization, Translation
Multimedia localisation is the process of adapting multimedia content, such as videos, audio, images, and interactive apps, to make them culturally and linguistically suitable for a specific target audience in a different region or country. The localisation process...
by Asif Afzal | Oct 25, 2019 | Doing business, Language, Localization, Translation
It is a well-known fact, that as consumers, we prefer to purchase from websites that have content, products, prices and information available in our native language. The appeal is increased if we are able to interact with customer services and the website is...
by Asif Afzal | Sep 26, 2019 | Doing business, Language, Localization, Translation
No matter which corner of the world you hail from, chances are you’ve tried a McDonalds at some point. Considering the fast food restaurant chain has only been in existence for less than 80 years (it was founded 1940 as a restaurant operated by Richard and Maurice...
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