by Asif Afzal | Mar 13, 2020 | Doing business, Language, Localization, Translation
The world seems to have become a very small place over the last few decades – global businesses, international workforces and worldwide financial transactions appear, at first glance, to be oblivious of country borders, language barriers and geographical distance, but...
by Asif Afzal | Dec 19, 2019 | Cross-Cultural Training, Doing business, Language, Localization, Translation
We’ve all seen some of the awful examples of brand marketing for global audiences, so know how important it is to get translation right for your brand when selling in a different language, but sometimes even a good translation isn’t good enough. Venturing into a...
by Asif Afzal | Nov 8, 2019 | Doing business, Language, Translation, UAE
A recent article on the Gloucestershire Live website highlighted the promising opportunities for businesses hoping to trade with Arab nations such as the UAE, after a Cheltenham based father and son team, who invented ‘hangover cure’ drink, won a £4.29m...
by Asif Afzal | Oct 31, 2019 | Doing business, Language, Localization, Translation
Arabic is the native language for almost 30 countries worldwide, is spoken by more than 400 million people, is one of 7 official languages of the United Nations, and is becoming pivotal for world-class business, finance and technology. Countries such as, Dubai, are...
by Asif Afzal | Aug 16, 2019 | Doing business, Localization, Translation, UAE
If you are venturing into an Arabic market with your business the chances are you’re already considering translating web copy, marketing materials and customer service information. However, due to the vastness of the Arabic region, variation in dialects and cultural...
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