by Asif Afzal | Jun 19, 2020 | Cross-Cultural Training, Doing business, Language
Within the translation industry there is little that holds more value than effective communication. However, it isn’t only vital in our industry. Research has shown that a lack of effective communication within an organisation can “reduce productivity, lower moral and...
by Asif Afzal | Jun 11, 2020 | Doing business, Localization, Translation
Marketing trends change so quickly in today’s ‘instant’ world that it can be difficult for businesses to keep ahead of their competition but there are some factors, specifically linked to translation and localisation, that businesses must be aware of if they want...
by Asif Afzal | May 22, 2020 | Doing business, Language, Localization, Translation
Our digital age offers amazing opportunities for small businesses to operate on an international scale without the need for the substantial financial expenditure that was once required. However, this ease can also encourage small firms to attempt the leap to global...
by Asif Afzal | Apr 30, 2020 | Doing business, Language, Localization, Translation
Modern technology allows businesses to sell to customers anywhere in the world but this comes with a problem – how do you effectively communicate your brand, and products, to audiences that don’t speak your native language? The answer is – a multilingual translation...
by Asif Afzal | Mar 20, 2020 | Language, Translation
Arabic literature in translation has a rich history spanning more than 1500 years across diverse and complex subjects. For many of these years, translated Arabic texts were highly sought after and ownership was a matter of pride and wealth. Unfortunately, the last few...
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