by Asif Afzal | Feb 24, 2021 | Doing business, Language, Localization, Translation
In 2018, more than 664,974 new businesses were registered in the United Kingdom, of these, around 50% will survive the first five years of trading with the number reducing to 33% by the time ten years has passed. So, what is that makes the 33% successful over the long...
by Asif Afzal | Dec 30, 2020 | Doing business, Language, Localization, Translation, UAE
Creating an effective Arabic digital marketing strategy is vital if you wish to succeed in the Middle East. Reaching your intended audience and ensuring your message is understood by customers who may be unfamiliar with your brand, product or service, is essential....
by Asif Afzal | Dec 18, 2020 | Cross-Cultural Training, Language
Languages are constantly in flux. Changes in lexical meaning alter with each generation, even within the same culture or social group, and languages evolve as new words are developed in line with technology or are borrowed from other languages. Generation by...
by Asif Afzal | Oct 19, 2020 | Language, Translation
It has been revealed by The Guardian that an American teenager has been found to have erroneously translated huge swathes of Scots Wikipedia, the Scots language version of the well-known website. Almost half of the entries on the site were made by the non-Scots...
by Asif Afzal | Sep 4, 2020 | Interpreting, Language, Translation
Jacques Matensi-Kubanza, chair of the charity, African French Speaking Community Support (AFSCS) has told The London Economic in a recent article online, that the UK government has put the lives of minority groups at risk due to guidance on Covid-19 being translated...
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