by Asif Afzal | Aug 29, 2022 | Doing business, Language, Localization, Transcription, Translation
For a business to succeed in today’s market it needs to have a visible online presence and rank highly on local search engines – this means localising keywords related to your products, services, industry, and brand so that you can attract local customers, and they...
by Asif Afzal | Aug 15, 2022 | Cross-Cultural Training, Language, Localization, Translation, UAE
The Arab world has always been shrouded in mystery to many Westerners, but here we unravel the secrets of the language and culture… The Arabic Language The title of this section is a little misleading – there isn’t exactly one ‘Arabic Language’ which is...
by Asif Afzal | Jul 13, 2022 | Cross-Cultural Training, Doing business, UAE
Arabic cross-cultural training is essential to the smooth operation of your international business – it ensures your team are well informed and fully prepared for key interactions anywhere in the Arab world. Understanding what cross-cultural training is and why...
by Asif Afzal | Oct 25, 2021 | Cross-Cultural Training, Doing business, Language, UAE
Throughout the COVID pandemic, and subsequent lockdowns, most of us witnessed the rich and famous share their Dubai moments on social media, but Dubai (and the UAE) aren’t just for the likes of Instagram influencers, virtually anyone can move to the UAE. And there are...
by Asif Afzal | May 14, 2021 | Interpreting, Language, Localization, Translation, UAE
A recent article by the Khaleej Times has highlighted the efforts made by UAE Minister for Culture and Youth, Noura bint Mohammed Al Kaabi, to promote and preserve the Arabic language. The article explores the “current status of the Arabic language”, highlighting how...
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