by Asif Afzal | Oct 31, 2023 | Copywriting, Doing business, Language, Localization, Translation
Multimedia localisation is the process of adapting multimedia content, such as videos, audio, images, and interactive apps, to make them culturally and linguistically suitable for a specific target audience in a different region or country. The localisation process...
by Asif Afzal | Mar 29, 2022 | Doing business, Language, Localization, Translation
The Common Sense Advisory (CSA Research), an independent Market research firm, assessed 4 generations of people in 10 countries around the world to determine the online language behaviours and preferences of Millennials, and how they differ from those that preceded...
by Asif Afzal | Feb 10, 2021 | Doing business, Interpreting, Language, Translation, UAE
We’ve all been in situations where we have struggled to find the right words to express ourselves but this becomes even more problematic when trying to communicate with people who speak a foreign language. Knowing the right thing to say (at the appropriate time),...
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