by Asif Afzal | Nov 7, 2022 | Copywriting, Doing business, Language, Translation
Marketing, advertising, and creating engaging copy for an international audience are complicated matters which involve not just language considerations, but cultural ones too. Successfully enticing an international audience to purchase your products, or services,...
by Asif Afzal | Oct 13, 2022 | Copywriting, Language, Transcription, Translation
Language is notorious for its ability to trip up even well-trained linguists but when translating an academic text there is an added layer of technical and linguistic skill which is required in order to give a meaningful and accurate translation of the original text....
by Asif Afzal | Aug 29, 2022 | Doing business, Language, Localization, Transcription, Translation
For a business to succeed in today’s market it needs to have a visible online presence and rank highly on local search engines – this means localising keywords related to your products, services, industry, and brand so that you can attract local customers, and they...
by Asif Afzal | Aug 15, 2022 | Cross-Cultural Training, Language, Localization, Translation, UAE
The Arab world has always been shrouded in mystery to many Westerners, but here we unravel the secrets of the language and culture… The Arabic Language The title of this section is a little misleading – there isn’t exactly one ‘Arabic Language’ which is...
by Asif Afzal | May 27, 2022 | Interpreting, Language, Translation
The House of Lords have ruled that the Ministry of Justice (MoJ) should conduct a full review of minimum qualifications for court interpreters in a bid to assess the existing status of the language services provision available within the UK’s justice system and to...
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