by Asif Afzal | Mar 29, 2022 | Doing business, Language, Localization, Translation
The Common Sense Advisory (CSA Research), an independent Market research firm, assessed 4 generations of people in 10 countries around the world to determine the online language behaviours and preferences of Millennials, and how they differ from those that preceded...
by Asif Afzal | Feb 25, 2022 | Doing business, Language, Localization, Translation
A recent article in Forbes, suggests that language can be a limiting factor in the quality of service a customer receives. Considering the value which customers now place on customer experience (and the detrimental effect a negative experience can have on brand image)...
by Asif Afzal | Jan 31, 2022 | Copywriting, Language, Localization
Marketing for a multilingual audience is complex; each country, culture and language has its own unique traits and quirks which won’t translate well into another language. And, if you’re hoping to motivate a new audience to buy your products, use your service, or...
by Asif Afzal | Dec 14, 2021 | Copywriting, Doing business, Language, Localization, Translation
The function of marketing is to match a company’s products to customers or consumers who wish to purchase them. Customers must be attracted to these products so, when considering a foreign-language promotion, professional marketing translation is a vital component in...
by Asif Afzal | Oct 11, 2021 | Doing business, Localization, Transcription, Translation
TikTok, the hugely popular video sharing social media platform, is likely to be ticked off after being fined EUR 750,000 by the Dutch Data Protection Authority for violating the privacy of young children for not translating its privacy statement into Dutch. According...
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