by Asif Afzal | Sep 24, 2018 | Interpreting, Language, Localization, Translation
The language industry in the UK was recently estimated to be worth an amazing £1billion, with 150 new providers starting out in this year (2018) alone. This takes the number of translation providers in the UK to almost 2000. The industry is one of the fastest growing...
by Asif Afzal | Sep 6, 2018 | Doing business, Language, Localization, Translation
The translation industry is booming; new translation companies are created on a daily business with global markets just a click away, and machine translation has made some amazing advances in recent months. However, knowing when to use a professional translation...
by Asif Afzal | Jul 17, 2018 | Doing business, Language, Localization, Translation
International marketers go to extraordinary lengths to create user-friendly, high-quality, culturally aware websites as they understand this is best for business. They know that by creating an exceptional user experience they are more likely to increase sales, retain...
by Asif Afzal | Jul 9, 2018 | Cross-Cultural Training, Doing business, Localization, Translation
Context is vital in enabling understanding. Cultural norms, values and traditions impact upon our relationships, both personal and business; they influence the way we make decisions, affect our behaviour and our etiquettes, and are fundamental in making us a part of...
by Asif Afzal | Jun 25, 2018 | Interpreting, Localization, Translation
Creative Translation, or Transcreation, as it is sometimes known, is a vital tool for businesses that operate on a global scale. In a nut shell, creative translation is the translation of marketing materials for international audiences and can include translations for...
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