by Asif Afzal | Dec 30, 2020 | Doing business, Language, Localization, Translation, UAE
Creating an effective Arabic digital marketing strategy is vital if you wish to succeed in the Middle East. Reaching your intended audience and ensuring your message is understood by customers who may be unfamiliar with your brand, product or service, is essential....
by Asif Afzal | Jul 24, 2020 | Doing business, Language, Localization, Translation
Multilingual marketing is vital when conducting international business; a Common Sense Advisory research study showed that over 75% of consumers choose not to purchase from websites which aren’t available in their native language, and that more than “60% rarely or...
by Asif Afzal | Jun 5, 2020 | Doing business, Language, Localization, Translation
The internet has created a space where a small business, employing a handful of people and centred in the UK, can market their niche product to an audience based in the Middle East, or anywhere else in the world. However, for companies once restricted to a local or...
by Asif Afzal | Nov 28, 2019 | Doing business, Language, Localization, Translation
If you’ve used professional translation services in the past you may have heard your provider talk about transcreation, especially if it was in relation to a multilingual marketing project or an adaption of an advertising campaign for another culture, but you may not...
by Asif Afzal | Nov 23, 2018 | Doing business, Language, Localization
It has never been easier to access overseas audiences with the globalised world we enjoy at present. However, this interaction has presented some new challenges for businesses who want to make the most of these opportunities. Brands must translate effortlessly from...
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