by Asif Afzal | Mar 13, 2023 | Copywriting, Doing business, Language, Localization, Translation
Language Localisation is a type of translation service used by global organisations to ensure their products, services, and brand, appeals to a local audience. It is a process of adaption which considers all elements linked to the particular location of a target...
by Asif Afzal | Jan 31, 2022 | Copywriting, Language, Localization
Marketing for a multilingual audience is complex; each country, culture and language has its own unique traits and quirks which won’t translate well into another language. And, if you’re hoping to motivate a new audience to buy your products, use your service, or...
by Asif Afzal | Aug 16, 2021 | Doing business, Interpreting, Language, Localization, Transcription, Translation
No matter how successful your firm is within its national market, international success demands different strategies as overseas customers and markets often have diverse requirements and expectations. Business strategies which proved beneficial at home might not suit...
by Asif Afzal | Jul 26, 2021 | Copywriting, Doing business, Language, Localization, Translation, UAE
Global firms already understand the value of copywriting services; how they help promote your brand, engage your customers, keep content ‘on-trend’, and, ultimately, help drive sales. But, if you’re using English-language only copywriters, you could be missing out on...
by Asif Afzal | Jun 21, 2021 | Doing business, Language, Localization, Translation
Globalisation is the norm for firms in today’s world, yet many still fail to master the intricacies of website translation for their target market. Multilingual audiences don’t want a ‘one size fits all’ approach to website translation – they expect a site that meets...
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