by Asif Afzal | Jul 24, 2020 | Doing business, Language, Localization, Translation
Multilingual marketing is vital when conducting international business; a Common Sense Advisory research study showed that over 75% of consumers choose not to purchase from websites which aren’t available in their native language, and that more than “60% rarely or...
by Asif Afzal | Jul 9, 2020 | Interpreting, Language, Translation
Most people have heard of author Dan Brown and his Da Vinci Code novel series, but for those of us in the translation industry he is more famous for depositing translators in secret locations (to minimise the risk of leaked manuscripts), and the ensuing French movie...
by Asif Afzal | Jun 5, 2020 | Doing business, Language, Localization, Translation
The internet has created a space where a small business, employing a handful of people and centred in the UK, can market their niche product to an audience based in the Middle East, or anywhere else in the world. However, for companies once restricted to a local or...
by Asif Afzal | Apr 30, 2020 | Doing business, Language, Localization, Translation
Modern technology allows businesses to sell to customers anywhere in the world but this comes with a problem – how do you effectively communicate your brand, and products, to audiences that don’t speak your native language? The answer is – a multilingual translation...
by Asif Afzal | Mar 13, 2020 | Doing business, Language, Localization, Translation
The world seems to have become a very small place over the last few decades – global businesses, international workforces and worldwide financial transactions appear, at first glance, to be oblivious of country borders, language barriers and geographical distance, but...
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