by Asif Afzal | Dec 27, 2019 | Interpreting, Language, Localization, Translation
The Christmas season in the UK is synonymous with fir and spruce trees, holly, ivy, and mistletoe but in other cultures these flowers, plants and trees often hold a different relevance. Language and culture play a large part in the significance we give to something;...
by Asif Afzal | Oct 8, 2019 | Language, Localization, Translation
Translation is not as straight forward as it may first appear – especially if you are trying to translate a colloquial phrase or idiom. Accurately translating from one language to another means that the original message must be truthfully conveyed for a new reader. In...
by Asif Afzal | Aug 23, 2019 | Doing business, Language, Localization, Translation
As of June 2019, the internet penetration rate for the whole world was sitting at 57.3%. This means multilingual digital marketing and design are vital for every company wishing to make their mark on a global scale. When marketing and selling your product, or service,...
by Asif Afzal | Apr 18, 2019 | Doing business, Language, Localization, Translation
Many smaller e-commerce companies miss out on potential global sales, primarily due to failing to translate and localise their business for new international markets. Exports of goods and services from the UK are worth £620.2 billion (as of March 2018) and show no...
by Asif Afzal | Mar 11, 2019 | Doing business, Language, Localization, Translation
Global brands such as Nike, Coca-Cola, Google, Amazon and Huawei understand the power of a localised marketing campaign – this is why we are all so familiar with their products, services, and brand. However, it isn’t just leading companies that should consider the...
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