by Asif Afzal | Jan 29, 2024 | Copywriting, Doing business, Interpreting, Language, Localization, Translation
An effective market entry strategy is crucial for businesses seeking expansion into new overseas markets. A well-devised, strategic plan, designed to increase the chance of success in a particular market, will help promote a competitive advantage, introduce products...
by Asif Afzal | Jan 22, 2024 | Doing business, Language, Localization, Translation
It is rare to find a business with an open-ended budget for their translation project – in the current financial climate, most of us want to save money while still maintaining a high-quality and accurate translation. This article explores a few tips for saving money...
by Asif Afzal | Dec 11, 2023 | Copywriting, Doing business, Language
Native language copywriting campaigns have increased in popularity over the last couple of years, most probably due to the fact that they are so effective. As its name suggests, native language copywriting campaigns are marketing ads which have the look, sound and...
by Asif Afzal | Nov 27, 2023 | Copywriting, Doing business, Language, Localization, Translation
Bilingual employees, overseas teams, or even friends and family, are often called upon to perform translation tasks for budget-conscious businesses but DIY translations can have a negative impact on your brand, your business and potential sales. If this situation...
by Asif Afzal | Nov 8, 2023 | Doing business, Language, Localization, Translation
Machine translation (MT) is the use of computer software or artificial intelligence to automatically translate text or speech from one language (known as the source) into another (the target language). Machine translation provides translations based on computer...
Recent Comments