by Asif Afzal | Mar 13, 2020 | Doing business, Language, Localization, Translation
The world seems to have become a very small place over the last few decades – global businesses, international workforces and worldwide financial transactions appear, at first glance, to be oblivious of country borders, language barriers and geographical distance, but...
by Asif Afzal | Jan 30, 2020 | Doing business, Language, Localization, Translation
A new website (or a newly translated one) brings with it the issue of ranking on search engine results, but there are tricks for increasing your rank by ensuring that your site has SEO (search engine optimisation) specific content. However, when considering a...
by Asif Afzal | Jan 24, 2020 | Cross-Cultural Training, Doing business, Language
Many businesses now operate within a global context so must take account of cultural diversity, both within the workplace and when travelling for business. Knowing how to meet and greet your colleagues, associates, clients, contemporaries, or even business superiors...
by Asif Afzal | Jan 16, 2020 | Doing business, Language, Localization, Translation
Successfully selling products online to a global market requires localised product descriptions for new, target markets. Customers want to know what they are purchasing, be confident about ingredients, production, packaging materials, and so on, and they also want to...
by Asif Afzal | Dec 19, 2019 | Cross-Cultural Training, Doing business, Language, Localization, Translation
We’ve all seen some of the awful examples of brand marketing for global audiences, so know how important it is to get translation right for your brand when selling in a different language, but sometimes even a good translation isn’t good enough. Venturing into a...
by Asif Afzal | Dec 12, 2019 | Doing business, Language, Localization, Translation
Many international companies prefer to outsource their translation requirements as it has the benefit of giving a faster turnaround time, offers access to expert linguists and multiple language options, allows dedicated project managers to accomplish translations...
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