by Asif Afzal | Nov 8, 2021 | Doing business, Interpreting, Language, Localization, Transcription, Translation
International firms which use multiple translation service providers for their translations risk additional costs, inefficiency and reduced quality due to failing to centralise their translation process. Using multiple translation service providers, including in-house...
by Asif Afzal | Oct 25, 2021 | Cross-Cultural Training, Doing business, Language, UAE
Throughout the COVID pandemic, and subsequent lockdowns, most of us witnessed the rich and famous share their Dubai moments on social media, but Dubai (and the UAE) aren’t just for the likes of Instagram influencers, virtually anyone can move to the UAE. And there are...
by Asif Afzal | Sep 20, 2021 | Cross-Cultural Training, Doing business, Language, UAE
While you might be the best thing since sliced bread at doing business in your home territory, conducting business with people from other nations can often mean you’ll need a change in techniques or methods in order to secure success. This is especially true in the...
by Asif Afzal | Sep 8, 2021 | Doing business, Language, Localization, Translation
Translation and tourism are two industries which have a long history of working together; travelling to another country often means communicating in a foreign language, and this relationship has endured for as long as people have travelled. Both industries also...
by Asif Afzal | Aug 16, 2021 | Doing business, Interpreting, Language, Localization, Transcription, Translation
No matter how successful your firm is within its national market, international success demands different strategies as overseas customers and markets often have diverse requirements and expectations. Business strategies which proved beneficial at home might not suit...
by Asif Afzal | Jul 26, 2021 | Copywriting, Doing business, Language, Localization, Translation, UAE
Global firms already understand the value of copywriting services; how they help promote your brand, engage your customers, keep content ‘on-trend’, and, ultimately, help drive sales. But, if you’re using English-language only copywriters, you could be missing out on...
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