by Asif Afzal | Jun 7, 2023 | Interpreting, Language, Translation, UAE
A recent scientific paper suggests that the native language we speak shapes the connectivity in our brains meaning that it may even influence the way we think or how we process information. The study, led by scientists at the Max Planck Institute for Human Cognitive...
by Asif Afzal | May 26, 2023 | Doing business, Language, Localization, Translation
Website localization, the process of adapting a website’s content, language, and design to meet the specific requirements of particular target market, is essential for any global brand. It is a complex process and a huge commitment for any business in terms of...
by Asif Afzal | May 11, 2023 | Doing business, Interpreting, Language, Localization, Transcription, Translation
Although global organisations now recognise the benefits of having an effective localisation strategy for their international customers, many are still unsure why using native speaking translators is believed to be best. This blog explores the three main reasons why...
by Asif Afzal | Apr 17, 2023 | Cross-Cultural Training, Language, UAE
The constant need for cultural awareness was highlighted by the Princess of Wales on a recent visit to the Hayes Muslim Centre in West London, where she was refused a handshake by one of the Islamic community leaders. While this action might sound like a rebuff (to...
by Asif Afzal | Mar 31, 2023 | Doing business, Interpreting, Language, Localization, Transcription, Translation
Successful global businesses understand the key to conquering local markets is ensuring content, websites and products are accurately localised. At Creative Word, we’ve been helping global businesses succeed in foreign markets for two decades, so we know what it...
by Asif Afzal | Mar 13, 2023 | Copywriting, Doing business, Language, Localization, Translation
Language Localisation is a type of translation service used by global organisations to ensure their products, services, and brand, appeals to a local audience. It is a process of adaption which considers all elements linked to the particular location of a target...
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