by Asif Afzal | Jan 16, 2020 | Doing business, Language, Localization, Translation
Successfully selling products online to a global market requires localised product descriptions for new, target markets. Customers want to know what they are purchasing, be confident about ingredients, production, packaging materials, and so on, and they also want to...
by Asif Afzal | Dec 27, 2019 | Interpreting, Language, Localization, Translation
The Christmas season in the UK is synonymous with fir and spruce trees, holly, ivy, and mistletoe but in other cultures these flowers, plants and trees often hold a different relevance. Language and culture play a large part in the significance we give to something;...
by Asif Afzal | Dec 19, 2019 | Cross-Cultural Training, Doing business, Language, Localization, Translation
We’ve all seen some of the awful examples of brand marketing for global audiences, so know how important it is to get translation right for your brand when selling in a different language, but sometimes even a good translation isn’t good enough. Venturing into a...
by Asif Afzal | Dec 12, 2019 | Doing business, Language, Localization, Translation
Many international companies prefer to outsource their translation requirements as it has the benefit of giving a faster turnaround time, offers access to expert linguists and multiple language options, allows dedicated project managers to accomplish translations...
by Asif Afzal | Dec 6, 2019 | Interpreting, Language, Localization, Translation
Smartphones are now found in every corner of the world, so the speed and ease with which we can communicate with people around the globe has increased in line with this. However, even this ‘instant’ messaging doesn’t seem to be fast enough for us anymore. When we have...
by Asif Afzal | Nov 28, 2019 | Doing business, Language, Localization, Translation
If you’ve used professional translation services in the past you may have heard your provider talk about transcreation, especially if it was in relation to a multilingual marketing project or an adaption of an advertising campaign for another culture, but you may not...
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