by Asif Afzal | Nov 28, 2019 | Doing business, Language, Localization, Translation
If you’ve used professional translation services in the past you may have heard your provider talk about transcreation, especially if it was in relation to a multilingual marketing project or an adaption of an advertising campaign for another culture, but you may not...
by Asif Afzal | Nov 21, 2019 | Doing business, Language, Localization, Translation
Internet penetration rates for regions such as Asia, the Middle East and Eastern Europe have seen vast leaps in recent years of up to 87.7% with this increase leading to new language availability online, and the possibility of new sales avenues for businesses looking...
by Asif Afzal | Nov 15, 2019 | Doing business, Language, Localization, Translation
Moving into a global marketplace requires more than language translation. To connect with new audiences you must localise your message, so that it is culturally relevant, fits with their perceived ideas, and meets, or exceeds, their expectations. This doesn’t just...
by Asif Afzal | Nov 8, 2019 | Doing business, Language, Translation, UAE
A recent article on the Gloucestershire Live website highlighted the promising opportunities for businesses hoping to trade with Arab nations such as the UAE, after a Cheltenham based father and son team, who invented ‘hangover cure’ drink, won a £4.29m...
by Asif Afzal | Oct 31, 2019 | Doing business, Language, Localization, Translation
Arabic is the native language for almost 30 countries worldwide, is spoken by more than 400 million people, is one of 7 official languages of the United Nations, and is becoming pivotal for world-class business, finance and technology. Countries such as, Dubai, are...
by Asif Afzal | Oct 25, 2019 | Doing business, Language, Localization, Translation
It is a well-known fact, that as consumers, we prefer to purchase from websites that have content, products, prices and information available in our native language. The appeal is increased if we are able to interact with customer services and the website is...
by Asif Afzal | Oct 15, 2019 | Doing business, Language, Localization, Translation
Taking your business global is a big step; translating websites for new audiences, localising social media or marketing materials, and appealing to a new market may seem a little overwhelming initially, but they’re vital steps in expanding into new overseas...
by Asif Afzal | Oct 8, 2019 | Language, Localization, Translation
Translation is not as straight forward as it may first appear – especially if you are trying to translate a colloquial phrase or idiom. Accurately translating from one language to another means that the original message must be truthfully conveyed for a new reader. In...
by Asif Afzal | Sep 26, 2019 | Doing business, Language, Localization, Translation
No matter which corner of the world you hail from, chances are you’ve tried a McDonalds at some point. Considering the fast food restaurant chain has only been in existence for less than 80 years (it was founded 1940 as a restaurant operated by Richard and Maurice...
by Asif Afzal | Sep 20, 2019 | Interpreting, Language, Translation
The European Commission have just launched the 13th edition of their annual ‘Juvenes Translatores’ competition for secondary school pupils across Europe. From September 2nd, schools from all member states can register online ensuring their students can compete against...
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