by Asif Afzal | Dec 29, 2017 | Interpreting
If you are planning on speaking in a country to which you are not either native, or a fluent speaker, then it is most likely you will need the services of an interpreter. If possible, it is worth learning a few basic words or sentences as this shows respect, diligence...
by Asif Afzal | Dec 28, 2017 | Translation
When planning translation for your content the most frequently underestimated item is the source text. However, this is critical, especially if considering translating into multiple languages as it forms the basis for your coming plans. There are common pitfalls to...
by Asif Afzal | Dec 20, 2017 | Translation
In today’s society, with its instant global networking, communication is more important than ever. Unfortunately though, we aren’t all multilingual, and, to be honest, some languages are pretty tricky to learn! However, communication between people from different...
by Asif Afzal | Dec 14, 2017 | Localization
Localising your branding and website for an Arabic market may sound like more effort than it is worth, but there are many motivating factors that you should consider, including; • Arabic is the world’s fifth most common language with nearly 3 billion speakers...
by Asif Afzal | Nov 27, 2017 | Doing business, Translation
The Languages for the Future report, by the British Council, has identified the languages that will be vital to the UK over the next twenty years, alongside recommendations to improve the language competence of all UK citizens. Spanish, Arabic, French, Mandarin...
by Asif Afzal | Nov 20, 2017 | Translation
Translation is key to increasing sales, supporting customer relationships, and gaining commercial esteem around the world. A high quality, professional translation will ensure your business puts its best foot forward into new markets and trading arenas, thus...
by Asif Afzal | Nov 16, 2017 | Localization, Translation
Localisation and Translation may appear daunting for those who aren’t well acquainted with them, but it needn’t be this way. There are lots of useful tips, insider information and some general advice that will de-mystify the process and ensure you make the most of any...
by Asif Afzal | Nov 8, 2017 | Localization
2010 saw the introduction of Arabic domain names which has helped to triple internet penetration over the last eight years in the Middle East due to the use of local language scripts. While internet penetration has always been high in certain Arab states, such as UAE...
by Asif Afzal | Nov 1, 2017 | Localization, Translation
According to the Radicati Group, a massive 205 billion emails are sent every day around the globe, so it is essential that what you intend to communicate comes across accurately and precisely. To get the most from your centralised global email it is vital to...
by Asif Afzal | Oct 24, 2017 | Interpreting
Sometimes the role of an interpreter is not fully appreciated in a meeting, a negotiation, a conference or a press interview. Some say you know the interpreter was professional if you didn’t notice them, i.e. they blended in, not becoming a hindrance but a means...
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