by Asif Afzal | Jul 10, 2017 | Language, Translation
The global market for outsourced language services such as translation, interpreting and translation technology will reach U.S. $43.08 billion in 2017 according to a new independent study. Common Sense Advisory (CSA Research) surveyed Language Service Providers (LSPs)...
by Asif Afzal | Jun 30, 2017 | Localization, Translation
Your website is now the first port of call for potential customers as well as a showcase for who you are and what you have to offer. Having your website available in different languages is now more important than ever, especially if you want to take advantage of the...
by Asif Afzal | Jun 27, 2017 | Localization
Start ups need to have their eyes on the global prize from the very beginning. Anything less is to compromise on the massive potential that exists out in the big, wide world for any business start up. Localization and translation of content, platforms, marketing...
by Asif Afzal | Jun 12, 2017 | Translation
Within business and commerce there tends to be an assumption that achieving top quality translations is the sole responsibility of the translator, translation company or translation agency. Although the translators have a professional responsibility to translate the...
by Asif Afzal | Jun 4, 2017 | Localization, Translation
Translation, unfortunately, for many is an afterthought. Content is written for a magazine, advert, website or marketing campaign and then translated – the translation part being seen as something separate and disconnected to the original authoring. Where...
by Asif Afzal | May 31, 2017 | Interpreting
Language interpreters play a crucial role in international business, global politics and domestic communications. Imagine the G7 getting together without the use of interpreters or a hospital not being able to understand what the sick, foreign patient in-front of them...
by Asif Afzal | May 24, 2017 | Localization
Culture is a complicated thing – it is deep rooted, most of the time unseen and relates back to our histories and beliefs. It is about how we do things, why and the values we share in common with other people. Culture is a powerful thing that influences much...
by Asif Afzal | May 21, 2017 | Localization
SEO according to Google means “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Making your multilingual website ‘SEO-friendly’ is about...
by Asif Afzal | May 19, 2017 | Translation
In a recently published whitepaper by Deloitte, machine translation has been cited as holding great potential in helping government agencies bring down costs, improve efficiencies and better services. The whitepaper, ‘AI-augmented government: Using cognitive...
by Asif Afzal | May 15, 2017 | Interpreting, Language
We work with clients on a daily basis with the provision of interpreters. From legal meetings to business meetings, conferences and business expos, we cover a lot of ground. Working with an interpreter isn’t always easy; especially if you are new to it....
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