by Asif Afzal | Jun 13, 2022 | Cross-Cultural Training, Interpreting, Language, Translation
It is GCSE time again, that moment where students (and their parents) start thinking about possible careers, university courses, and summer work placements, but knowing where to start can be difficult. So, if you’re thinking about becoming an interpreter, or...
by Asif Afzal | May 27, 2022 | Interpreting, Language, Translation
The House of Lords have ruled that the Ministry of Justice (MoJ) should conduct a full review of minimum qualifications for court interpreters in a bid to assess the existing status of the language services provision available within the UK’s justice system and to...
by Asif Afzal | May 12, 2022 | Cross-Cultural Training, Interpreting, Language, Translation
With recent events unfolding in Ukraine, and the number of asylum seekers arriving at the UK border reaching a 20-year high last year, the probability is that most of these people will require the services of an interpreter, yet many of them will have little...
by Asif Afzal | Apr 22, 2022 | Interpreting, Language, Translation
A student from Tamil Nadu India, has developed an AI model which achieves real-time translation of sign language. This is an amazing accomplishment which even big-tech companies have failed to achieve to date. According to an article online by the United Business...
by Asif Afzal | Apr 11, 2022 | Doing business, Language, Localization, Translation
Language Services Providers (LSP) are like any other service providers – you get good ones, bad ones, and everything in-between, so you’ll need to vet any prospective LSP to find out a bit more about what services they offer, how efficient their project management is,...
by Asif Afzal | Mar 29, 2022 | Doing business, Language, Localization, Translation
The Common Sense Advisory (CSA Research), an independent Market research firm, assessed 4 generations of people in 10 countries around the world to determine the online language behaviours and preferences of Millennials, and how they differ from those that preceded...
by Asif Afzal | Mar 15, 2022 | Doing business, Language, Localization, Translation
With more firms choosing to go global in a bid to widen their customer base and increase profits, the likelihood is, most of them will need to use translation services for this transition to be successful. If you are considering making a move towards international...
by Asif Afzal | Feb 25, 2022 | Doing business, Language, Localization, Translation
A recent article in Forbes, suggests that language can be a limiting factor in the quality of service a customer receives. Considering the value which customers now place on customer experience (and the detrimental effect a negative experience can have on brand image)...
by Asif Afzal | Feb 16, 2022 | Doing business, Language, Localization, Translation
Google Translate is probably the first thing that pops into your head when thinking about translation and it is an extremely useful tool, up to a point. However, if you are considering using translation services within a business setting, it is probably best avoided....
by Asif Afzal | Jan 31, 2022 | Copywriting, Language, Localization
Marketing for a multilingual audience is complex; each country, culture and language has its own unique traits and quirks which won’t translate well into another language. And, if you’re hoping to motivate a new audience to buy your products, use your service, or...
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