by Asif Afzal | Nov 25, 2022 | Interpreting, Language, Localization, Transcription, Translation
Operating an international business, irrelevant of the industry or sector, will mean you’ll probably require legal translation services at some point. If you have overseas offices, import or export goods, employ staff in other countries, or use foreign investors,...
by Asif Afzal | Nov 7, 2022 | Copywriting, Doing business, Language, Translation
Marketing, advertising, and creating engaging copy for an international audience are complicated matters which involve not just language considerations, but cultural ones too. Successfully enticing an international audience to purchase your products, or services,...
by Asif Afzal | Oct 27, 2022 | Cross-Cultural Training, Doing business, Language
International business was once solely the domain of global brands with thousands of employees and multimillion-pound marketing budgets, however nowadays, even small firms deal with global supply chains, international personnel, partnerships, clients, and customers on...
by Asif Afzal | Oct 13, 2022 | Copywriting, Language, Transcription, Translation
Language is notorious for its ability to trip up even well-trained linguists but when translating an academic text there is an added layer of technical and linguistic skill which is required in order to give a meaningful and accurate translation of the original text....
by Asif Afzal | Sep 14, 2022 | Copywriting, Language, Translation
Meta’s new AI translation tool aims to drive language inclusivity through the No Language Left Behind (NLLB) project which it is hoped will deliver evaluated, high-quality direct translations between 200 languages, including low-resource languages like Asturian,...
by Asif Afzal | Aug 29, 2022 | Doing business, Language, Localization, Transcription, Translation
For a business to succeed in today’s market it needs to have a visible online presence and rank highly on local search engines – this means localising keywords related to your products, services, industry, and brand so that you can attract local customers, and they...
by Asif Afzal | Aug 15, 2022 | Cross-Cultural Training, Language, Localization, Translation, UAE
The Arab world has always been shrouded in mystery to many Westerners, but here we unravel the secrets of the language and culture… The Arabic Language The title of this section is a little misleading – there isn’t exactly one ‘Arabic Language’ which is...
by Asif Afzal | Jul 27, 2022 | Doing business, Language, Localization, Transcription, Translation
Choosing the right professional Language Services Provider (LSP) for your technical translation can be a bit of a minefield, but it is possible, and our blog shows you how! We explain what technical translations are, how to choose an LSP, and what you questions to...
by Asif Afzal | Jul 13, 2022 | Cross-Cultural Training, Doing business, UAE
Arabic cross-cultural training is essential to the smooth operation of your international business – it ensures your team are well informed and fully prepared for key interactions anywhere in the Arab world. Understanding what cross-cultural training is and why...
by Asif Afzal | Jun 13, 2022 | Cross-Cultural Training, Interpreting, Language, Translation
It is GCSE time again, that moment where students (and their parents) start thinking about possible careers, university courses, and summer work placements, but knowing where to start can be difficult. So, if you’re thinking about becoming an interpreter, or...
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