by Asif Afzal | May 11, 2023 | Doing business, Interpreting, Language, Localization, Transcription, Translation
Although global organisations now recognise the benefits of having an effective localisation strategy for their international customers, many are still unsure why using native speaking translators is believed to be best. This blog explores the three main reasons why...
by Asif Afzal | Apr 17, 2023 | Cross-Cultural Training, Language, UAE
The constant need for cultural awareness was highlighted by the Princess of Wales on a recent visit to the Hayes Muslim Centre in West London, where she was refused a handshake by one of the Islamic community leaders. While this action might sound like a rebuff (to...
by Asif Afzal | Mar 31, 2023 | Doing business, Interpreting, Language, Localization, Transcription, Translation
Successful global businesses understand the key to conquering local markets is ensuring content, websites and products are accurately localised. At Creative Word, we’ve been helping global businesses succeed in foreign markets for two decades, so we know what it...
by Asif Afzal | Mar 13, 2023 | Copywriting, Doing business, Language, Localization, Translation
Language Localisation is a type of translation service used by global organisations to ensure their products, services, and brand, appeals to a local audience. It is a process of adaption which considers all elements linked to the particular location of a target...
by Asif Afzal | Feb 3, 2023 | Doing business, Localization, Translation
If your business operates within the global arena, it is likely you’ve already used translation services to improve access for customers and clients in foreign markets. However, localisation is a more effective and comprehensive process which is especially beneficial...
by Asif Afzal | Jan 30, 2023 | Doing business, Language, Localization, Translation
There are many advantages to using human translation services for global business and this article will help you understand why it is so important. Human Translation Services While professional translation service providers, and translators in general, often use a...
by Asif Afzal | Jan 12, 2023 | Doing business, Language, Localization, Translation, UAE
The Arabic language is spoken by more than 400 million people worldwide, is the main language of 27 Arabic countries, and is the 5th most spoken language in the world, so it is no surprise that many firms are looking to translate their websites from English to Arabic....
by Asif Afzal | Dec 22, 2022 | Cross-Cultural Training, Localization, UAE
Christmas is the most wonderful time of year (according to the song) and this is most certainly true when celebrating Christmas in Dubai. While there’s definitely no chance of a white Christmas, at least not outside of the Mall of the Emirates Ski Dubai resort, there...
by Asif Afzal | Dec 6, 2022 | Language, Transcription, Translation, UAE
A new study, revealed at the Frankfurt Book Fair, claims that the number of Arabic books being translated into the English language is increasing at an astonishing pace. The study, which was conducted in the decade between 2010 and 2020, by the European non-profit...
by Asif Afzal | Nov 25, 2022 | Interpreting, Language, Localization, Transcription, Translation
Operating an international business, irrelevant of the industry or sector, will mean you’ll probably require legal translation services at some point. If you have overseas offices, import or export goods, employ staff in other countries, or use foreign investors,...
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