by Asif Afzal | Aug 29, 2022 | Doing business, Language, Localization, Transcription, Translation
For a business to succeed in today’s market it needs to have a visible online presence and rank highly on local search engines – this means localising keywords related to your products, services, industry, and brand so that you can attract local customers, and they...
by Asif Afzal | Apr 22, 2022 | Interpreting, Language, Translation
A student from Tamil Nadu India, has developed an AI model which achieves real-time translation of sign language. This is an amazing accomplishment which even big-tech companies have failed to achieve to date. According to an article online by the United Business...
by Asif Afzal | Feb 25, 2022 | Doing business, Language, Localization, Translation
A recent article in Forbes, suggests that language can be a limiting factor in the quality of service a customer receives. Considering the value which customers now place on customer experience (and the detrimental effect a negative experience can have on brand image)...
by Asif Afzal | Aug 16, 2021 | Doing business, Interpreting, Language, Localization, Transcription, Translation
No matter how successful your firm is within its national market, international success demands different strategies as overseas customers and markets often have diverse requirements and expectations. Business strategies which proved beneficial at home might not suit...
by Asif Afzal | Jul 9, 2021 | Doing business, Language, Localization, Transcription, Translation
Creating a multilingual website enables your brand to reach new audiences, target international customers and expand your global presence. Your brand will benefit from using a Professional Language Services Provider (LSP) to create a multilingual design with accurate...
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