by Asif Afzal | Mar 13, 2023 | Copywriting, Doing business, Language, Localization, Translation
Language Localisation is a type of translation service used by global organisations to ensure their products, services, and brand, appeals to a local audience. It is a process of adaption which considers all elements linked to the particular location of a target...
by Asif Afzal | Feb 3, 2023 | Doing business, Localization, Translation
If your business operates within the global arena, it is likely you’ve already used translation services to improve access for customers and clients in foreign markets. However, localisation is a more effective and comprehensive process which is especially beneficial...
by Asif Afzal | Jan 30, 2023 | Doing business, Language, Localization, Translation
There are many advantages to using human translation services for global business and this article will help you understand why it is so important. Human Translation Services While professional translation service providers, and translators in general, often use a...
by Asif Afzal | Jan 12, 2023 | Doing business, Language, Localization, Translation, UAE
The Arabic language is spoken by more than 400 million people worldwide, is the main language of 27 Arabic countries, and is the 5th most spoken language in the world, so it is no surprise that many firms are looking to translate their websites from English to Arabic....
by Asif Afzal | Nov 7, 2022 | Copywriting, Doing business, Language, Translation
Marketing, advertising, and creating engaging copy for an international audience are complicated matters which involve not just language considerations, but cultural ones too. Successfully enticing an international audience to purchase your products, or services,...
by Asif Afzal | Oct 27, 2022 | Cross-Cultural Training, Doing business, Language
International business was once solely the domain of global brands with thousands of employees and multimillion-pound marketing budgets, however nowadays, even small firms deal with global supply chains, international personnel, partnerships, clients, and customers on...
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