by Asif Afzal | Aug 16, 2021 | Doing business, Interpreting, Language, Localization, Transcription, Translation
No matter how successful your firm is within its national market, international success demands different strategies as overseas customers and markets often have diverse requirements and expectations. Business strategies which proved beneficial at home might not suit...
by Asif Afzal | Aug 5, 2021 | Doing business, Localization, Transcription, Translation
Google Translate is one of the best known, and frequently used, online machine translation tools with over 100 languages from Arabic to Zulu and more than 500 million users every day, but just how accurate is Google Translate? The answer to this isn’t as...
by Asif Afzal | Jul 26, 2021 | Copywriting, Doing business, Language, Localization, Translation, UAE
Global firms already understand the value of copywriting services; how they help promote your brand, engage your customers, keep content ‘on-trend’, and, ultimately, help drive sales. But, if you’re using English-language only copywriters, you could be missing out on...
by Asif Afzal | Jul 9, 2021 | Doing business, Language, Localization, Transcription, Translation
Creating a multilingual website enables your brand to reach new audiences, target international customers and expand your global presence. Your brand will benefit from using a Professional Language Services Provider (LSP) to create a multilingual design with accurate...
by Asif Afzal | Jun 21, 2021 | Doing business, Language, Localization, Translation
Globalisation is the norm for firms in today’s world, yet many still fail to master the intricacies of website translation for their target market. Multilingual audiences don’t want a ‘one size fits all’ approach to website translation – they expect a site that meets...
by Asif Afzal | Jun 7, 2021 | Doing business, Language, Localization, Translation
Almost everyone these days owns a smartphone, and developers are quick to produce mobile apps which can be used globally for everything from checking your emails to buying from your favourite online store with one click. There is an app for almost everything! However,...
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