by Asif Afzal | Oct 25, 2021 | Cross-Cultural Training, Doing business, Language, UAE
Throughout the COVID pandemic, and subsequent lockdowns, most of us witnessed the rich and famous share their Dubai moments on social media, but Dubai (and the UAE) aren’t just for the likes of Instagram influencers, virtually anyone can move to the UAE. And there are...
by Asif Afzal | Feb 10, 2021 | Doing business, Interpreting, Language, Translation, UAE
We’ve all been in situations where we have struggled to find the right words to express ourselves but this becomes even more problematic when trying to communicate with people who speak a foreign language. Knowing the right thing to say (at the appropriate time),...
by Asif Afzal | Nov 8, 2019 | Doing business, Language, Translation, UAE
A recent article on the Gloucestershire Live website highlighted the promising opportunities for businesses hoping to trade with Arab nations such as the UAE, after a Cheltenham based father and son team, who invented ‘hangover cure’ drink, won a £4.29m...
by Asif Afzal | Oct 29, 2018 | Copywriting, Doing business, Translation
We all know that writing engaging, accurate and contemporary web copy (or content) is essential to your online success, and while writing it yourself might seem like a good idea at first, it can soon become time-consuming, and challenging. Another factor to consider,...
by Asif Afzal | May 24, 2017 | Localization
Culture is a complicated thing – it is deep rooted, most of the time unseen and relates back to our histories and beliefs. It is about how we do things, why and the values we share in common with other people. Culture is a powerful thing that influences much...
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